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Xbox Live - Free Game From Toyota |
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Written by Administrator
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Tuesday, 09 October 2007 |
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We've seen in-game commercials, massive Halo 3 advertising campaigns, but this is the first time a major vehicle manufacturer has advertised its product on the Xbox 360 with the aid of a specially designed game. “Yaris” is a quick, fast and easy-to-learn game that puts players behind the wheel of a customizable Toyota Yaris to destroy enemies, avoid obstacles, and finish the course before it finishes them. Players will enjoy customization options and an arsenal of weapons while they attack enemies and advance to the next level. “Yaris” features online multiplayer over Xbox LIVE, allowing gamers to challenge each other for the best time and score.
Keep in mind that although the game's for free, only Xbox Live users from the USA and Canada can download & play it, unless of course you happen to have a US account and a desire for 200 free achievement points?
In the game, you'll be driving the Yaris, which will be equipped with a big tentacle that shoots enemies. The gamer has to race through some sort of futuristic setting, dodging obstacles. We've seen similar initiatives in the past, as for example two years ago Volvo launched an Xbox game that taught gamers to drive safely. The title was made available at all dealerships for free signalling the end of conventional advertising and the start of a new era.
Most advertisers have already started buying in-game ad space, knowing that this is the next type of media that can influence lots of people at the same time, as they don't have the option of changing channels. In-game advertising is already a multi-million dollar industry and the expenses of the great companies in this field have almost doubled this year in comparison with the 2006 figures. Another famous "advergame" as they call it was Sneak King, available at Burger King, with the purchase of a value meal.
Surprisingly enough the game sold 3.5 million copies being more profitable for the company than the standard TV ads and also a cheaper advertising campaign. What are you waiting for? Go download the Yaris game now and while many gamers are becoming suspicious about the title's quality the producers assure us that everything was polished and that the gameplay's worth the effort. Readers have left 3 comments. Quote(1) Untitled09-10-2007 09:29:09 when's that out? Quote(2) Release09-10-2007 09:33:17 Supposed to be today or tomorrow, I would say tomorrow (Wednesday) is most likely like most XBL arcade releases. Quote(3) eww10-10-2007 18:35:46 not that i've played it or anything (as im not a yankeedoodle), but i hear this game is bloody awful  |
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